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Is there a business case for UHD?

Everyone agrees that the argument for UHD broadcasting is sound when the bill is being picked up by a pay-TV company’s subscribers. But how can UHD’s financial costs be funded by public
or advertising-funded commercial broadcasters?

Andy Quested (head of technology HD/UHD-BBC) is one of the key players in UHD; as he was in HDTV (and even 3D) at the BBC. His huge experience at the BBC will bring IBC delegates bang up to date with the BBC’s current UHD transmission plans, reportedly to start with Wimbledon 2017.

But Quested is also a firm believer in recognised and agreed broadcast standards for UHD as being crucial, and incorporating UHD workflows is one of his major challenges.

Quested is aided by having BBC Worldwide helping fund some wonderful UHD projects not least the upcoming Planet Earth 2 series.

Raymundo Barros (CTO at Brazil’s Globo TV) is a firm 4K/UHD (and high dynamic range) enthusiast and is already making – and transmitting – high-end drama productions in UHD. Globo is putting out this drama content onto its ‘on-demand’ service, and is committed to increasing output.

Guido Meardi is CEO at compression specialist V-Nova, already well-known for its Perseus advanced video compression system, which might be the solution bandwidth-challenged broadcasters (and telcos)
need to solve the UHD financial challenge.

Completing the panel’s line up is Eutelsat’s Claudia Vaccarone (head of market research). Eutelsat is another enthusiastic supporter of UHD (and HDR) and already has clients on board transmitting 4K material.