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IBC Content Everywhere is bigger than ever

IBC’s Content Everywhere this year really does reach some exciting parts of the entertainment universe.

For a start there’s a Friday session (in the IBC Content Everywhere Hub) devoted to Virtual Reality which will complement the demos taking place in the Future Zone, as well as to give a direct tie-in with this year’s ‘Disruptors’ strand in the mainstream conference sessions.

IBC industry consultant Ian Volans says that his ‘Apps’ session (looking at online distribution to multiple devices) is a compelling direct precursor to a pair of fascinating ‘Hackathon’ sessions on Saturday and Sunday.

This Hub session will look at the opportunities and challenges associated with creating and maintaining an effective – and increasingly essential – app presence in the media and entertainment sector.

Each daily programme consists of two hour-long sessions and panel discussions looking at consumer behaviours, business models and technologies that drive the growth of content engagement over connected devices.

The Hub will also showcase a series of short demonstrations exhibiting the latest products and services that are shaping the development of new connected technologies; and looking at their effect on traditional broadcast media.

Delegates can also linger at the Download Wall where they can Touch & Connect the session using NFC or QR code readers and keep demonstration presentations, brochures, white papers, data sheets and other useful information.

Touch & Connect saves paper, and helps avoid ‘dislocated shoulder’ syndrome from too many brochures!

This year also sees an expansion for IBC Content Everywhere into the Technology in Action Theatre (Hall 3.A19) with free sessions covering IP (Friday), Production/Post Production (Saturday), Delivery (Sunday), Cloud (Monday).

The objective is to give attendees the opportunity to see technology in action across all aspects of the industry. Each session is a highly-focused 30-minute case study led by a skilled IBC exhibitor.

The Technology in Action sessions will be popular, not least with many compelling reasons to attend (‘Cloudy, with a chance of media’ is a case in point) and where Cinegy will demystify what the Cloud really means for broadcasters and how users can optimise a range of internet-oriented technologies for safe, effective and beneficial deployment in a broadcast environment.

Another Technology in Action session is devoted to virtual sets.

Exhibitors Brainstorm Media will demonstrate how it has served the BBC and dozens of other demanding clients with virtual sets, stunning graphics and highly dynamic presentations.