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A hybrid approach to OTT

The SaaS-based platform provider has updated its core offering, allowing content owners to launch hybrid OTT platforms. It enables the monetisation of video and audio content alongside physical goods and merchandise to their users from a single backend and CMS, as well as providing a hybrid experience to end users via a website and apps for mobile and TV.

Muvi can now help operators anywhere in the world to launch their own branded live or on-demand video/audio streaming service across the web, mobile and TV along with the ability to sell physical goods to their visitors.

This allows operators to capitalise on the trend of users migrating to the ‘app world’. According to Muvi, it enables them to launch streaming services under a single unified brand and platform where users can watch movies, stream music and buy products without having to log out or switch apps.