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Delivering MediaCentral and cloud services

Underscoring Avid’s vision for collaboration and cloud services, the “next generation” of Avid’s MediaCentral platform was unveiled with what Avid describes as the ability to scale to “thousands”, with a goal of helping news, sports, post production and live broadcast teams create and deliver more content, more efficiently, and in shorter timeframes.

The platform offers workflow modules and apps for editorial, production, news, graphics and asset management. It also offers media services and partner connectors. Every user is connected, whether that be on premises, in a private data centre, or via the public cloud.

“We’ve taken the proven technology of iNEWS and Interplay, which we’ve refined over the past 20 years, and put it all on one platform so that any individual, team or enterprise can enter the media cloud era,” said Avid president Jeff Rosica.

“It’s as simple as switching on the modules they need, selecting
the apps they want, and customising their workflow with a vast array of media services and partner connectors.”

At IBC, Avid also announced new cloud apps and services, certified to run on Microsoft Azure (Avid’s preferred cloud provider). They include a MediaCentral Cloud user experience, MediaCentral Archive for Azure, MediaCentral Newsroom for Azure, as well as access to Media Composer and ProTools.

“We’re excited to help our clients successfully navigate their own journey to the cloud, with the first of many new cloud offerings from Avid,” said Dana Ruzicka, vice president and chief product officer at Avid.