Has IBC come at a good time for the electronic media industry? Why? We think it has, yes. We’ve all noted the major progressive changes in the industry such as the 4K explosion. What we as a technology innovator find most interesting about the current market however and what we believe to be more of an opportunity for consumers and vendors alike at IBC is the current seismic shift towards OTT and second screen content in parallel with conventional broadcast.
What do you think are the key developments in, or threats to, your market sector at the current time? Enhancing OTT. Bringing a sustained high standard to accessibility services for OTT and web content and streamlining the deployment of such services. Content watched away from the TV will continue to grow, further fragmenting the technology used to view programming. A core aim of Screen’s is to increase the provision of broadcast quality, OTT subtitling through a technology/player agnostic solution thus minimising extra work required and simplifying delivery.
Why should delegates visit your stand at IBC? Screen is very well known in the industry for its subtitling transmission solutions and subtitle preparation software but we’ve scaled and extended our technology to provide new services. Spoken subtitles (including digitised Audio Description) and intelligent script extraction for subtitle preparation are all available to view on our stand. OTT/web subtitling including ‘live’ and a solution for the management and simple deployment of HbbTV services are being demonstrated.