Magna Systems has signed a technology partnership agreement to represent Open Broadcast Systems across the Asia Pacific region. Open Broadcast Systems provides cutting-edge and end-to-end encoding and decoding software solutions for the broadcast industry.
“Open Broadcast Systems is revolutionising the provision of advanced broadcast technology, moving the industry towards a flexible, cost efficient, software-driven future. Its cutting-edge and end-to-end encoding and decoding software is accelerating the delivery of premium content over IP, improving quality at the same time as reducing costs,” said Magna Systems & Engineering group CEO, Matthew Clemesha. “Its products adapt to the pressures and challenges of the modern broadcast environment and can be developed and installed in extremely short timeframes, without compromising on quality. It is a perfect fit for Magna, our clients and our industry.”
The agreement will see Magna selling Open Broadcast Systems’ full range of encoders and decoders which are able to deliver high quality, low-latency broadcast services, running as apps on standard IT hardware.
Open Broadcast Systems CEO, Kieran Kunhya, added, “We conducted an extensive search for a new technology partner and reseller in the region. Magna’s experience in, and with, IP and [SMPTE] ST 2110 stood out and is very important as the standard is accelerating faster in Australia than the rest of the world. In short, the existing team and portfolio of products Magna has, and represents, is highly focused on IP and ST 2110 and Magna has been involved in many leading IP projects for some time. The fact that it can seamlessly handle our traditional SDI requirements well is another big plus.
Open Broadcast Systems products are based entirely on commercial-off-the-shelf (COTS) hardware and so can be used in a wide variety of applications. They have native uncompressed IP (ST-2022-6 and ST-2110) support and high density. They are also used widely for major sports, news and channel transmissions.