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Creation and technology

Robert Rodriguez drew a huge crowd at Avid’s IBC stand when he appeared to discuss his use of Avid’s tools to make his movies. The filmmaker has been an Avid user since he made 1995’s Desperado, and calls his use of the technology a “way of life” as he maintains anat-home studio.

This includes Avid MediaCentral Platform’s Avid Artist Suite (including Media Composer and Pro Tools) and Avid Storage Suite (ISIS) applications. He most recently used Avid tools to make 3D feature film Sin City: A Dame To Kill For and the adaptation of his From Dusk Till Dawn for his El Rey network.

“Technology helps you get closer to working at the speed of thought,” Rodriguez said. “I’m always excited about the latest technology. I started making movies when digital cameras came around.

“It’s good to adopt new technology early and give feedback to manufacturers.
They want to make it as good as possible; you can be part of the creation of that.”