Content gets wise to viewer habits

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The latest version of the ContentWise personalisation, discovery and recommendations platform for digital TV is making its debut at IBC. New updates ensure ContentWise 5 can help TV service providers address growing consumer demand for more personalised multiscreen video experiences.

New features include predictive browsing, personalised genres and an updated UX engine to give operators more control over UI elements without changes to client code.

ContentWise analyses what, when and where each user is watching and determines the ideal combination of content duration, type, structure and genre that best fits the discovery style of each user.