The IBC Conference sets the agenda for the industry for the following year, and Friday 10 September will see it host a hard-hitting keynote session titled New routes to funding original content.
The alarming dip in advertising revenue over the past couple of years has put even more of a squeeze on media companies to produce high quality original content. In this high-level session senior programming executives will look at the various funding models on offer such as premium subscription, basic channels and advertising-funded television as a means to grow business.
Sure to be a big draw and chaired by Raymond Snoddy, the session will see Mike Darcey, chief operating officer, BSkyB; Linda Jensen, chief executive, HBO Central Europe; and Gerhard Zeiler, chief executive officer, RTL, debate and examine the various funding models on offer for broadcasters and programme-makers looking to produce high-quality original content in the new economic landscape.
RTL is the largest European free-to-air broadcaster and Zeiler will outline the case for advertising-funded television when faced with difficult market conditions.
HBO’s Jensen, meanwhile, will explain how she manages to fund a stream of original drama and questions whether there will be enough money in the system in future to continuing producing breakthrough productions needed to attract large audiences.
This thought-provoking session will challenge you to come up with the answers. Book now to guarantee your place.