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Godmother of VR to give IBC 2022 keynote address

IBC has announced that Nonny de la Peña, the 'Godmother of Virtual Reality’, will deliver the IBC 2022 Show Keynote on Saturday 10th September

Unbelievably, IBC 2022 is just days away! After an enforced three-year hiatus, the show returns as an in-person event at the Amsterdam RAI convention centre this Friday (9th September), through to Monday 12th September.

The show returns with the mission to be the world’s most inspiring content and technology event, by driving thought leadership and innovation across its 250,000-strong global IBC community. And that emphasis on thought leadership was highlighted with the announcement that Nonny de la Peña, journalist, filmmaker and virtual and augmented reality pioneer, and founder of Emblematic Group, will give this year’s keynote address.

De la Peña is regarded as a leading innovator in immersive technologies and journalism, and is the founding director for Narrative and Emerging Media at Arizona State University, as well as being a 2022 Peabody Field Builder Award winner for her work in immersive journalism. She has also been named a Wall Street Journal Technology Innovator of the Year, a Wired #MakeTechHuman Agent of Change, and has been called “The Godmother of Virtual Reality” by Engadget and The Guardian.


De la Peña will give a talk entitled ‘What’s Next: How immersive tech will create new narratives and transform entertainment’, which will be free and open to all show attendees. The session takes place at 12:15pm on Saturday 10th September in the Forum at the RAI Amsterdam and will see de la Peña give her vision of what content experiences will look like in 2030 and beyond, as well as taking questions from the audience.

The keynote session adds to an already impressive conference programme that tackles the evolving areas of challenge and opportunity in the broadcast marketplace.

The 2022 programme runs over two days and two stages, and contains over 20 hours of research, strategic interviews, presentations, panel discussions and technical papers from “game changers and thought leaders from across the content and technology world”.

De la Peña joins a speaker roster that includes Markus Gross, chief scientist, Disney Research; Deep Bagchee, chief product officer, ITV; Faz Aftab, director, media & entertainment partnerships, Google; Renard Jenkins, senior vice president, production integration and creative technology services, Warner Bros. Discovery; Eddie Drake, head of technology, Marvel Studios; Michael Wise, senior vice president and chief technology officer, Universal Pictures; and Bill Baggelaar, EVP & CTO, technology development, Sony Pictures Entertainment.

You can still register for IBC 2022 to gain access to all conference and show floor conference areas.