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Automatic production boosts Women’s soccer

SportsExposure, a Dutch sports marketing agency, has used automatic video production solutions to cover a women’s Netherlands’ Major League soccer match and generate footage which, it said, increased coverage of the game.

Pixellot’s Lemur system was installed at SC Heerenveen’s Abe Lenstra stadium for the match between SC Heerenveen and FC Twente. The device has a panoramic camera head and automatic tracking and directing mechanisms to follow the flow of play. During the match, footage was narrow-cast on the stadium screens and streamed live to fans’ mobile phones in an interactive, panoramic format.

SportsExposure cut several clips for distribution via SC Heerenveens, their sponsor Unive and the Helden sports magazine’s Facebook pages.

Bart Gabrials, business manager, SportsExposure, said: “Within eight hours, the highlights of this soccer match reached 280,000 people, which is a truly amazing outcome. SC Heerenveen’s page views increased by 214 per cent.”