Jon Watts, managing partner and co-founder of MTM, offers his thoughts on this year’s Audiences and Advertising stream at the IBC Conference. Now in its second year, the stream will look at what’s really happening in the world of TV, including VR, voice control and new forms of user experience that will transform the way we engage with television, as well as debating some of the myths surrounding television consumption. The afternoon will look at Advertising, how it’s faring in the face of competition from platforms such as Google and Facebook and innovation in areas including ad formats, data-driven targeting and more. Speakers include Liberty Global, Google, Adobe and MCN. To find out more, watch the video now.
