‘For many years, the pace of change in mass market IT has dwarfed that of broadcast technology’, writes Stephen Streater, CEO of Forbidden Technologies. The company’s white paper ‘The cloud and the evolution of post production’ is just one of many that be downloaded from NewBay Connect, the online resource centre for professionals within the broadcast, pro AV and pro audio markets. In addition to white paper, members can access analyst reports, case studies, briefings, tutorials and more.
The introduction to Forbidden Technologies’ document continues below, and the full paper is available for download here.
For example, consumer camera phone resolution has increased over the last ten years by 30,000%. In comparison, broadcast resolution has barely tripled. With the development costs of consumer cameras amortised over hundreds of millions of units, there is no way that the broadcast industry can compete on the pace of progress. Nor should it try to.
But in post production, large parts of the existing IT infrastructures are exactly those, which benefit most from the latest revolutions in mass market IT. Computer processing power, storage, and Internet access, all fuelled by mass-market consumer demand, are exactly the features offered by cloud solutions.
As new technology enables more and more of the broadcast workflow to move into the cloud, little more than a modest computer and an Internet connection is needed to be able to create there. Processor speed, file size, and security, long regarded as significant barriers to cloud-based workflows, are no longer issues. Now, instead of transitioning to newer and newer generations of broadcast hardware, we’re moving from one IT solution to another. Because of this, the cost savings are significant.