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The R&D and product development landscape 2025: arkona technologies

Erling Hedkvist, sales and business development for arkona technologies, explains why the company is excited about the EBU's Media eXchange Layer (MXL) initiative, and why leveraging modern IR and software development will be key to industry innovation

What impact have the current global uncertainties had on the company’s R&D and product
development in recent months?

There has been little to no impact. Our product planning and R&D strategy are guided by long-term industry trends and strategic priorities, which have remained stable despite recent global uncertainties.

What do you foresee as the biggest challenges in R&D and product development/deployment in the coming years?

One of the biggest challenges will be bridging the gap between legacy broadcast workflows and modern IT-based infrastructures. As technology cycles accelerate, the industry will need to ensure interoperability and performance while adopting more scalable, flexible, and software-driven solutions.

Where do you see the most opportune areas for innovation in your area of the market, and what tech/solutions will drive that development?

There’s still significant opportunity in advancing the shift from proprietary, legacy broadcast formats and control protocols toward IP-based standards and IT-centric monitoring tools. Leveraging modern IT and software development practices will be key. As R&D investments in legacy systems decline, we expect this transition to accelerate industry-wide over the next few years.

What are you working on currently that excites you as a product team, and what can we
expect to see at IBC2025?

We’re particularly excited about the EBU’s Media eXchange Layer (MXL) initiative. The base concept of processes working on a shared memory is something we believe in and have already integrated into our products for a few years now. If other vendors align around this concept through the MXL initiative, it would benefit the industry as a whole. Stay tuned for more news about our expanded support at IBC.