Consumers are not happy with streaming services and believe problems have got worse over the last 12 months.
According to IBM Cloud Video's The State of Streaming 2017 report, 63 per cent of US streamers cited buffering issues as the technical problem they experience most often. That's an increase of 12 per cent compared to the 2016 version of the report.
A further 63 per cent said the biggest change they would make to streaming services is to add more content.
Some 60 per cent of consumers said they weren't happy with advertising-supported streaming services and found even relevant commercials detracted from their viewing time. IBM also found that people were unhappy with content recommendations and rarely selected them.
"Following the initial SVoD boom, video businesses now need to focus on meeting and surpassing consumers’ high expectations for their viewing experience and differentiating their offerings in order to compete in a crowded industry," the report concluded.