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× viewing up 40 per cent during pandemic

Consumption of kids content up by 12 per cent

Activity in’s recommended content has increased over 40 per cent during the coronavirus pandemic, according to the company.

This translates into a total increase of more than one hour per day spent across’s free and VoD content, provided by Amazon Prime, Freeview Play and YouTube.

The study found more than 100 per cent increase in the average hours spent by viewers watching news channels over a seven-day period, compared to that of the same dates in January.

When compared to the January figures, consumption of content through YouTube Kids, PopFun, Cbeebies and CITV has also increased by 12 per cent.

“At a time in which kids content consumption is widely spread across many platforms, and now also through Disney Plus following the platform’s launch last week, the overall kids consumption being registered is unprecedented and could easily be surpassing the figures registered during school holiday periods soon,” said the report.

Netgem TV MD Sylvain Thevenot added: “It is during times like these that it becomes evident that entertainment platforms and services need to be offering a full package with a wide content selection that caters for the whole family.

“While it is necessary to stay informed, it is equally important to engage with appealing stories that help us escape the daily routine and keep the youngest entertained. This is why we have recently introduced a new selection of extra content called ‘safe@home’ for the whole family during the lockdown.”