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F1 viewership overtakes previous year

Found to be the fastest-growing sport on social media

Formula 1 TV viewership rose by 10 per cent through the 2018 season, marking growth for the second year in a row.

The number of viewers in China tripled since 2017, thanks to the sport returning to CCTV as the main free-to-air broadcaster.

Meanwhile, viewership on the Indian subcontinent rose by 87 per cent, France by 51 per cent and Russia by 27 per cent.

Research by the organisation also found that social media platforms experienced a 53 per cent increase in followers in 2018, making F1 the fastest-growing sport on social media.

The Monaco Grand Prix had the highest cumulative audience of the season with 110 million viewers, a 10 per cent increase on 2017.

The new F1 esports series was launched to attract younger fans; 80 per cent of the audience were revealed to be under 35 and 56 per cent under 25.

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