The average person will spend 800 hours on the internet on their phone this year, Zenith’s Media Consumption Forecasts report has found.
The study explains: “That’s equivalent to 33 days without sleep or pause… By 2021 the total will rise to 930 hours, or 39 full days.”
Across the 57 countries surveyed, people will spend a collective 3.8 trillion hours using mobile internet this year, rising to 4.5 trillion hours in 2021.
Since 2015, the average amount of time people spend accessing mobile internet has risen 13 per cent per year, from 80 to 130 minutes a day. This is expected to slow to an 8 per cent annual growth rate between 2018 and 2021.
Zenith noted that TV remains the biggest medium globally, attracting 167 minutes of viewing each day in 2019 (35 per cent of all media consumption). This is predicted to fall to 165 minutes a day in 2021 (33 per cent of all media consumption).
Jonathan Barnard, head of forecasting at Zenith, said: “Mobile internet technology has expanded both the amount of time people spend with media, and what counts as media.
“Media now means comparing prices on the high street, sharing jokes with friends and booking your next holiday, opening up new opportunities for brands to connect with consumers.”