TLC UK has commissioned its first series for YouTube.
Each episode of Countdown to I Do will be shot by the bride, groom, and their guests using hand-held Sony RX100 cameras. According to TLC, the self-shot format plays out like a collection of Instagram stories.
Clare Laycock, VP head of brands, Quest Red, TLC, ID and Food Network, said: “We’re celebrating an amazing quarter and year for TLC UK YouTube, which has seen an incredible triple-digit growth in subscribers. As our first YouTube commission, Countdown to I Do marks an exciting step in TLC’s digital evolution, and promises fans the ultimate front row seat to the most important day in couples’ lives.”
Jody Smith, creative director at production company Studio71 UK, added: “We’re using a discreet production unit to capture honest and open stories from a number of perspectives on the nerve-racking build-up to the ceremony. The hand of the producer will be absent from these honest, moving, funny and sometimes calamitous stories. We’re thrilled to make this original format for TLC.”