Discovery Communications, in partnership with Eurosport, has unveiled plans to ‘transform’ the Olympic Winter Games experience.
Eurosport will deliver the first fully-digital Games for Europe, with the interactive Eurosport Player acting as “the only place fans can watch every minute, every athlete and every sport”.
More than 4,000 hours of coverage and 100 events will be available, including 900 hours of live action.
The new Make it Yours campaign, launching in November, will call on fans to ‘take control’ of their Games experience by choosing what they want to watch.
The move follows Discovery’s recently announced partnership with Snap, which, during the Games, will deliver user-generated and behind-the-scenes content from PyeongChang 2018 to Snapchat users in Europe.
The “Eurosport Cube” studio will use AR and enhanced data to create “an immersive and interactive environment”, with short-form content available for viewers. My Olympic Confession will deliver self-narrated stories with Olympic legends and Eurosport talents “revealing their untold Olympic stories like never before”, recounting personal, intimate memories of the Games.
Ones To Watch looks at the stars set to shine at the Olympic Winter Games, giving athletes heading to PyeongChang the opportunity to recall the people and events that have inspired their careers.
Jean-Briac Perrette, Discovery Networks International president and CEO, said: “PyeongChang 2018 marks the first Olympic Games of our ground-breaking long-term partnership with the International Olympic Committee. We want to redefine the Olympic Games experience for the viewer with immersive storytelling, unrivalled expert talent and an all-screen strategy reaching new and younger audiences.
“We know that viewers want more: more access to their local heroes, more expertise and more ways to watch the Olympic Games, and this is exactly what we are bringing to fans across Europe.”
Peter Hutton, CEO Eurosport, added: “Our leadership in sports broadcasting, combined with Discovery’s extensive presence and platforms, will bring local fans closer to the events and athletes that they love.
“Our world-first Eurosport Cube studio is a perfect example of this, using AR and enhanced data to offer fans more informative analysis of the action. This will bring to life expert analysis in an interactive and immersive virtual world which has never been seen before at an Olympic Games.”
