Discovery Networks Denmark has appointed Clipsource to provide a metadata and press platform for its linear and on-demand channels.
The platform includes collection and merging of data from various internal systems into one metadata structure and sharing process for all Discovery channels and programmes.
“We were looking for a provider able to deliver agile and flexible solutions demanded to serve the many new digital media outlets, such as news publishers, EPGs and TV guides, and Clipsource was able to deliver on all parameters,” said Lena Bøgild, manager PR & Digital, Discovery Networks Denmark.
“The automation of internal collection and external sharing of rich metadata allows us to distribute more attractive information about our content, to a larger number of recipients, which is crucial in a changing media landscape. Now we look forward to enriching our metadata, for the benefit of both customers and viewers.”