Amagi has added Gracenote’s products to its channel creation solution to help content owners streamline their FAST workflows.
The integration offers users faster ingestion of programmes and schedules into the Gracenote ecosystem, said the companies, allowing for more efficient content management and delivery.
It also ensures that publishers’ content metadata is enriched at the earliest stages of the FAST channel creation process.
According to the two companies, the partnership will accelerate content distribution and monetisation, and make content discoverability on leading streaming platforms easier.
“FAST represents the next chapter of streaming and content metadata is the key driver of engagement fueling the evolution,” said Tim Cutting, chief revenue officer at Gracenote. “Our collaboration with Amagi holistically helps content publishers accelerate FAST go-to-market so they can capitalise on the opportunity and drive monetisation now.”
KA Srinivasan, co-founder and chief revenue officer at Amagi added: “By integrating Gracenote’s industry-leading metadata enrichment and normalisation services into our cloud-based playout and content delivery workflow, we’re enabling content owners to bring their programming to audiences more efficiently than ever before — reducing time to market and enhancing content discoverability across major FAST platforms. This collaboration marks a significant step forward in streamlining the FAST channel creation and distribution process.”
