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BFI launches new US SVoD

First streaming service from the BFI to launch internationally

The BFI has launched its own SVoD channel on Roku in the United States.

BFI Player Classics offers is the first streaming service from the BFI to launch internationally. It features classic films from Brighton Rock to The Man Who Fell to Earth.

Edward Humphrey, director of digital at the BFI said: “We’re very excited to bring BFI Player Classics to audiences in the US. The BFI brand is already well-known to discerning American film lovers through our home entertainment releases, Sight & Sound magazine and web publishing.

“With the launch of BFI Player Classics, those brand values of expert curation, high quality programming and rich contextualisation can now be enjoyed through a distinctively British streaming service.”

The BFI said it will look to work with other platforms in the future.