Web portal Yahoo has pulled the plug on its online video service Yahoo Screen less than four years after launch.
The video service initially launched in 2013 as a central platform for its disparate selection of programming, launching eight original shows, along with commissioning several more, including the revival of former NBC comedy Community.
In total, the service boasted over 1,000 hours of content upon launch.
It could not, however, offer competition in the defence against rivals such as Netflix or YouTube.
A Yahoo rep said, "We’re constantly reviewing and iterating on our products as we strive to create the best user experience. With that in mind, video content from Yahoo as well as our partners has been transitioned from Yahoo Screen to our digital magazine properties so users can discover complementary content in one place.”
The company now aims to move content from Yahoo! Screen across its digital magazines.
The closure of the video service comes amid speculation that Yahoo! is exploring the sale of its core business.