Virgin Media has announced it's added two new Asian channels to its TV platform.
Rishtey CINEPLEX and MTV Beats join the line-up following a renewed partnership with channel-owner, Viacom 18.
MTV Beats features some of the biggest Bollywood tracks while Rishtey CINEPLEX is a premium Bollywood film channel.
David Bouchier, Virgin TV’s chief digital entertainment officer, said, “With the launch of Rishtey CINEPLEX and MTV Beats, we’re bringing the best of Bollywood and Hindi music direct to Virgin TV customers’ screens. We’re continuing to grow our Asian TV line-up so our customers have the pick of the best Asian programming around.”
Govind Shahi, business head, Indiacast UK Ltd, added, “We are thrilled to have our latest offerings MTV Beats and Rishtey CINEPLEX on Virgin TV, strengthening our relationship with the platform."