ViacomCBS Networks UK (VCN UK) is launching a new growth and partnerships division, focused on increasing streaming revenue and expanding its range of partnerships in the UK.
The new unit will be led by Dan Fahy, who takes on the role of SVP, head of emerging business.
He has been tasked with spearheading a revenue growth strategy for all VCN UK streaming platforms, including Channel 5’s AVoD service, My5 and Pluto TV UK, which moves under UK management, having previously sat within a pan-EMEA team.
Fahy will oversee all aspects of the unit, including growth analytics, monetisation, growth marketing, customer experience and streaming partnerships.
Speaking about his new role, Fahy said: “By uniting all of our critical growth functions under one new and dedicated team, we’re ensuring that our platforms have the capabilities and resource needed to reach their full potential.”