UK equity company acquires majority stake in Game of Thrones VFX studio - TVBEurope

UK equity company acquires majority stake in Game of Thrones VFX studio

Mayfair Equity Partners has bought into Pixomondo
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Pixomondo, the visual effects company behind the dragons in Game of Thrones, has been acquired by Mayfair Equity Partners.

The studio, which has also worked on VFX for Westworld in the TV space, has been valued at $65 million.

According to Mayfair's managing partner Daniel Sasaki, the rise of streaming platforms has led to an increase in demand for visual effects, which has prompted their move.

“The VFX market has experienced strong growth in recent years and this is set to continue,” said Mayfair managing partner Daniel Sasaki in a statement. “We see this as the beginning of a flurry of activity in the sector.”

Pixomondo was founded in 2001 in Frankfurt, it now has offices in Los Angeles; Vancouver; Toronto; Stuttgart, Germany; Shanghai; and Beijing, with roughly 550 full-time employees.

“I am delighted to partner with Mayfair for the next stage of the Pixomondo journey,” said the company's founder Thilo Kuther. 'We have so much to do to fulfill our potential. I am excited to have found a partner that is focused on supporting us by investing in our people and our technology."

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