The QYou has secured a deal with Knippr to deliver its video content to the Dutch OTT service.
The move marks further expansion into the Netherlands following its partnership with Ziggo Sport in January.
Knippr, owned by T-Mobile, went live in June following a month-long beta test.
It is not designed as a ‘traditional’ OTT service such as Netflix or Amazon Instant Video, instead allowing subscribers to choose the additional channels they want, with the option to drop them at the end of each monthly subscription period.
Johan Trouwborst, vice president at Knippr, said, “Our goal is to build a service that delivers a broad selection of channels – both popular and niche – and to provide our viewers with the freedom to watch what they want, when they want, on whatever device they choose.
“This type of flexible, a la carte model reflects what most consumers today want – not just younger viewers but everyone who is dissatisfied with the traditional cable offer.
“With its fresh approach, The QYOU is the perfect channel for bringing the exciting world of online video to multiscreen OTT.”
