Synamedia is aiming to boost its SaaS streaming platform’s content discovery capabilities with the acquisition of UK-based Utelly.
Utelly’s offerings include metadata aggregation, search and recommendations, as well as content management and a content promotion engine.
Its SaaS-based technology is already pre-integrated with the Synamedia Go video platform and will now be embedded in the Go.Aggregate add-on pack to help viewers find content across TV and apps on any screen. Utelly’s technology achieves this through metadata aggregation, intelligent asset linking, AI and machine learning.
Utelly aggregates data in real-time from multiple metadata providers – pre-integrated with Gracenote, TiVo, IMDB, Netflix and 50 others.
Paul Segre, CEO of Synamedia, said, “Every day we hear from customers that metadata aggregation is an obstacle that is negatively impacting viewer engagement. Utelly was ahead of the curve in recognising this and developing a SaaS solution that enables end users to find content across aggregated TV and video services. Its AI-powered solution eliminates the complexity of combining data from multiple metadata providers and is a great addition to our Synamedia Go streaming platform.”
Financial terms of the deal have not been revealed.