Synamedia has announced its forensic watermarking solution has been deployed by Pathé.
Following the launch of its Pathé Home D2C streaming service last year, the company has selected Synamedia’s ContentArmor to protect its premium content across all devices while complying with content owner agreements.
Identifying leak sources and employing disruptive counter measures, the solution provides Pathé with flexible, cost-effective protection of its investment in thousands of movies, including 4K UHD content. Unlike other watermarking solutions, ContentArmor only encodes the content once, reducing complexity and cost, and supports the highest security standards for session-based watermarking, said Synamedia.
Ivar van der Burg, head of platform and video at Pathé, said, “After evaluating the watermarking options available, we chose to partner with Synamedia because ContentArmor ensures we maintain the high levels of video quality that our users associate with our brand, as well as keeping a tight lid on encoding costs. Safeguarding the content of our partners is crucial for Pathé, and with ContentArmor, we are able to embed imperceptible watermarks in our content, identify the individual accounts of unauthorised users and malicious actors, and take action accordingly.”
Alain Durand, senior director at Synamedia, added, “We are seeing a growing demand for forensic watermarking driven by the Hollywood studios who are looking for proven and effective ways to protect the value of their assets. We are thrilled to collaborate with Pathé Home, a movie industry pioneer since the 19th century, to help them offer their viewers a premium experience on their streaming platform.”
