Sky has agreed deals with three online video channels to bring further content to Sky Q, launching early this year.
The next-generation home entertainment system, which promises ‘fluid viewing’, has added Barcroft TV, Electus Digital and Funny or Die to its list of streaming partners.
Barcroft TV provides new and classic short-form factual films, including categories such as natural world and animal, heart warmers and adventure sport.
Electus Digital will offer CollegeHumor – one of the most viewed comedy channels on YouTube – and Dorkly, the fastest growing site in fandom culture, as well as it’s library content such as Jake and Amir, Troopers, and The Britishes (Downton Abbey inspired comedy sketches).
Finally Funny Or Die, the comedy site co-founded by Will Ferrell, will feature a selection of its celebrity videos and topical political commentary.
The trio join previously announced streaming partners such as GQ, Vanity Fair, Vogue, WIRED and GoPro.
Andrew Olson, director of new products at Sky, said, “Whether it’s watching comedy sketches like The Britishes, top trending fails or extreme activities like cliff diving, we know more and more people love to watch online videos.
“Today’s announcement is about adding even more brilliant content to Sky Q’s curated online video section, which is exciting because it means customers will have even more things they love to watch, from blockbuster drama right through to the best of the web.”