Sky executive Luke Bradley-Jones has been appointed to lead the European and African roll-out of Disney+.
Previously Sky’s UK&I chief marketing officer, Bradley-Jones will become SVP direct to consumer and general manager of Disney+ (Europe and Africa) in early 2020.
At Sky, Bradley-Jones led the launches of Sky Store, Sky Go Extra, Sky Box Sets and most recently Sky Q.
Prior to his tenure at Sky, he spent five years at BBC Worldwide and two years in the US where he launched BBC.com.
The Disney streaming service is expected to launch in November.