Sinclair Broadcast Group is gearing up to launch ‘TBD,’ a pioneering new over-the-air TV network that will ‘deliver fresh and relevant digital-first programming into millions of US homes’.
TBD, Sinclair’s second multicast launch, will include web series, short films, fashion, comedy, lifestyle, eSports, music, and viral content, all curated through partnerships with various creators.
Launching in early 2017, TBD is named for its entertainment promise – ‘To Be Determined’.
“Our recent focus has been on expanding our business with new digital multicast networks that leverage our broadcast spectrum and household reach,” said Chris Ripley, president and CEO, Sinclair.
“Much of the multicast market today focuses on classic TV and movie content, with little aimed at audiences for whom fresh and relevant pop culture content is important.
“With the launch of TBD, we aim to pair the very best premium digital-first content with the unmatched branding power of traditional television.”
Cameron Saless, chief growth officer at Jukin Media, added, “With young viewers increasingly diversifying their viewing choices, we believe TBD is a new exciting opportunity for our programming to continue to reach this important audience, many of whom have already fallen in love with our content online.”