Plura, a global manufacturer of digital broadcast and video production solutions, has acquired Alpermann+Velte, manufacturer of timecode products, production timers and studio clock systems for digital broadcast and production environments.
Plura will sell Alpermann+Velte products worldwide alongside its own range of equipment and software, with the aim of extending its reach across the broadcast and production infrastructure. The acquisition follows the formation of Plura Europe earlier this month, and the company will retain the Alpermann+Velte brand.
Reimund Baeuerle, director of sales at Alpermann+Velte, has been appointed as one of Plura Europe’s two managing directors alongside Ray Kalo, who continues to serve as president and CEO of Plura Broadcast.
“Plura has maintained a strong business relationship with Alpermann+Velte for many years, resulting in global deployments where both companies’ products and solutions interoperate across broadcast and production operations,” said Ray Kalo, managing director, Plura Europe. “The strengths of our cross-workflow synergies and interoperability makes Alpermann+Velte a natural fit within our portfolio. Ultimately, Plura can deliver more complete digital broadcast and production solutions for the benefit of our customers worldwide.”
Baeuerle added: “We are convinced that Plura’s leadership position in other regions worldwide, coupled with the long-term, trusted relationship that exists between the two companies, presents an ideal opportunity to grow our customer base and drive new product innovations under the Alpermann+Velte brand.”