Amagi has announced the acquisition of Argoid AI, a company that specialises in recommendation engines and programming automation for OTT platforms.
Amagi said it intends to integrate Argoid AI’s algorithms into its existing platforms, including Amagi NOW and Amagi CLOUDPORT which it says will enable media companies to make faster, smarter, and more personalised content scheduling decisions at scale.
The acquisition will also allow Amagi to deepen its AI-powered content programming, metadata enrichment, and recommendation engine services, said the company.
“Amagi has been investing in AI/ML over the last couple of years. We strongly believe in AI/ML’s pivotal role in transforming the media and entertainment industry, creating efficiencies, enhancing monetisation, and providing an engaging viewer experience,” said Baskar Subramanian, co-founder and CEO of Amagi.
“With this acquisition, Amagi will integrate Argoid’s AI components into its award-winning cloud solutions, significantly enhancing value for our customers. The combined tech expertise of both companies will address key challenges in the streaming industry, such as content discoverability, viewer retention, and intelligent programming.”
