Talk us through an average day in your role
As acting head of external communications for Globecast, no two days are ever truly the same. My mornings start early—really early. With Globecast headquartered in Paris and me based in the Ft. Lauderdale/Miami area, I wake up to a flurry of emails and updates from our teams in Europe. I scan LinkedIn and social media to ensure our messaging is aligned, review media coverage, and check the latest news in the broadcast and streaming trades. Staying ahead of industry developments is key.
A big part of my role is project-managing our external PR team, collaborating with creatives to refine taglines and campaigns, and—perhaps most importantly—nudging senior staff to generate fresh content to enhance Globecast’s profile. Communication is at the heart of everything I do, whether it’s responding to journalists on deadline or strategising our presence at major industry trade shows like NAB, IBC, and Sportel.
Trade shows, in particular, are an entirely different beast. Pre-production involves juggling registrations, press activities, event coordination, and an ever-growing master calendar of client meetings. On-site, I oversee everything from booth construction to branding, messaging, and even the less glamorous but essential details like electrical and internet services. In a given year, I’ll find myself in Las Vegas, Amsterdam, and Monaco—locations that sound glamorous, but when you’re managing a team of 40+ attendees and serving as the central point of communication, the reality is anything but leisurely. Still, I wouldn’t trade it for anything.
How did you get started in the media industry?
My journey into the media industry was anything but conventional. I started as a PA at Daniels & Associates, a financial services firm specialising in media and entertainment mergers and acquisitions. I was fortunate to work under Bill Daniels, a true pioneer in cable television and a philanthropist who believed in giving back. Bill’s mentorship and values—integrity, ethics, and generosity—shaped my career and inspired me to pursue a path in media and sports.
From there, I transitioned into affiliate and event marketing roles at Fox/Liberty Networks, MTV, and OLN (now NBC Sports Net). Eventually, I moved into broadcast technology, serving as head of global events and marketing at PanAmSat (now Intelsat). In 2007, I started my own company, producing meetings and events for broadcasters and technology companies worldwide. The industry has changed dramatically over the years, but one constant remains: it never stops evolving.
What training did you have before entering the industry?
I credit much of my work ethic to my entrepreneurial Italian-American upbringing in the NY metro area. My family ran a delicatessen, and from a young age, I was working behind the counter. That hands-on experience taught me the value of hard work, customer service, and adaptability—lessons that translated into media and technology.
While I don’t hold a formal marketing or PR degree, my experience as an executive assistant to top leaders in the industry provided a front-row seat to how deals were made, campaigns were built, and brands were shaped. It’s proof that success in this business isn’t solely about degrees; it’s about grit, curiosity, and the ability to pivot as the industry transforms.
Why do you enjoy working in the industry?
The media and entertainment industry has been my home for decades, and despite its rapid evolution, I still find excitement in what’s next. Having spent much of my career in broadcast technology, I love engaging with engineers and tech experts to understand the latest innovations—what’s groundbreaking, what’s hype, and what will actually shape the future.
One of the biggest shifts I’ve seen is the increasing presence of women in broadcast technology. When I first started attending NAB and IBC, I was one of only a handful of women on the show floor. The glass ceiling at the CTO level still exists, and we’re losing valuable talent to other industries because of it. That’s why advocacy groups like RISE for Women in Broadcasting and WISE for Women in Sports are so important. These organisations provide networking, mentorship, and career resources that didn’t exist when I was coming up in the industry.
Beyond the technology and business side, the best part of this industry is the people. I have friendships and professional relationships spanning nearly 30 years, across continents and companies. Walking a trade show floor and running into colleagues who have become lifelong friends is something truly special. At Globecast, many of my colleagues are also some of my closest friends, and that makes the work even more rewarding.
What piece of advice would you offer someone looking to explore a role similar to yours?
For those looking to carve out a career in media, technology, or communications, my biggest advice is this: get involved. Support your trade organisations. Engage with advocacy groups. Be present at industry events. Networking isn’t just about career advancement—it’s about building a support system and contributing to the industry’s evolution.
As an active member of RISE, I’ve found an invaluable community that offers shared experiences, mentorship, and support. Earlier in my career, I served on the board of WICT (Women in Cable and Technology), but RISE has given me a renewed sense of camaraderie, especially in the broadcast tech space. We’ve come a long way from the days when women had to simply endure inappropriate comments or dismissive attitudes. Today, we have platforms to be heard and resources to thrive.
To those entering the industry: stay curious, be resilient, and never stop learning. The media landscape will continue to change, but with the right mindset and network, you’ll find your place in it—just as I have. And if you ever need a pep talk (or a really good Italian sandwich), you know where to find me.
