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ODMedia launches in the UK

Company aims to help IP-owners optimise content exploitation and distribution

Dutch content services and processing for on-demand services company ODMedia has launched in the UK.

The London-based division of the company will be led by media entertainment management consultancy Media Minds, headed by ex-Visual Data executives Anita O’Donnell and Yives Reed.

Yives Reed and Anita O’Donnell

ODMediaUK aims to offer a suite of commercial and technical services designed to help IP-owners to optimise content exploitation and distribution to both local and global platforms.

ODMedia has strategic partnerships has been awarded ‘preferred partner’ status by iTunes and is a Netflix Preferred Fulfilment Partner. The company acts as an aggregator for the major platforms, providing digital-rights management, monetisation, target audience development and cross-promotion. It also manages linear and non-linear channel playout for SVoD, AVoD and TVoD.

Sjef Pijnenburg, CEO ODMedia Group, said: “The digital distribution market is globalising. We need to access local markets to assist rights holders with their global release strategy. I am extremely pleased to have Yives and Anita on board. Our rapid growth and strategic plans for global rollout can only be managed successfully with key professionals like them.”