Netflix originals are undergoing re-runs on linear TV.
The streaming service has partnered with Univision to allow the first season of Narcos to air on TV ahead of the release of its second season.
Netflix is reportedly exploring the alternate route in a search for new channels of income, using the deal as a probe to see if it can further drive its subscriber growth.
“Narcos is a huge global success on Netflix and sampling the series to every living room will give additional viewers the opportunity to fall in love with its unique storytelling,” said Ted Sarandos, Netflix chief content officer.
“Promoting these original shows on Univision is a great way to further reach audiences and help them discover Netflix.”
Club de Cuervos will also be airing on UniMas, whilst French TV company TF1 will broadcast Netflix’s French-language show Marseille.
Randy Falco, president and CEO of Univision, added, “We are pleased to work with Netflix and leverage Univision’s unique reach and deep connection with our audience to introduce millions of our viewers to their ground-breaking series.”