The consumer demand for more high quality content – delivered more quickly than ever – is presenting fundamental challenges to the media supply chain. That was the conclusion of more than 20 senior executives brought together by the Digital Production Partnership (DPP) and Ooyala at an event at NAB 2017, and published in a special report: ‘The Need for Speed’.
The evening was opened by presentations from Paul Cheesbrough, CTO, 21st Century Fox and Julie Sterling, head of broadcast partnerships, Google.
“Other sectors, such as consumer products and publishing, have had to transform their business models and change the way they think about technology both internally and externally,” said Cheesbrough.
“We’re increasingly seeing the same level of disruption in the media and entertainment industry – and with this comes a need to think differently and move more quickly in the way we think, execute and operate.”
Sterling added: “I agree we’re at a stage of transformation in the industry, and the speed and agility that we can help bring to our content partners is first and foremost in Google’s mind.”
‘The Need for Speed’ is designed to capture lively – and sometimes provocative - discussion in which the senior executives not only described how they believe business and operation processes will be transformed in the next five years, but how the shape of the industry itself could be disrupted.
“Everyone agrees consumer behaviours will drive significant change in how content is supplied,” said Mark Harrison, DPP managing director, and author of the report (pictured). “The real question is just how it will reshape the existing triumvirate of producer, broadcaster and online platform.
“Some of the leaders were very clear where they are placing their bets – and it makes fascinating reading.”
Bel Lepe, Ooyala co-founder and SVP of products and solutions, added: “The report echoes conversations we have with customers and reconfirms our own innovations.
“Integrated Video Platforms, or IVPs, are required to let collaboration thrive, allowing content providers to be agile and adapt quickly to an ever-changing market, streamline processes and apply the data they already have in a smarter way to simplify decisions.”