NBC executives Paul Telegdy, president of the alternative and reality group, and Meredith Ahr, president of Universal Television Alternative studio, will deliver a joint keynote at MIPTV 2017.
Telegdy and Ahr will discuss the evolution of free-to-air broadcast TV in an age of fragmented audiences and on-demand viewing.
They will also talk about the changes brought about by social media disruption, and their desire to innovate and update all aspects of development, production and programming that will be key in reaching global viewers.
Their joint Media Mastermind Keynote will take place in the Palais des Festivals’ Grand Auditorium on Monday 3rd April at 5:20pm.
MIPTV takes place from 3rd-6th April.