Mobile advertising company, Noqoush Mobile Media Group, a leading Arab specialist in mobile advertising and mobile media monetisation through its AdFalcon network, has become a member of the Mobile Marketing Association (MMA). The MMA is a global non-profit trade association representing all players in the mobile marketing value chain focused on establishing mobile as an indispensable part of the marketing mix.
Noqoush’s AdFalcon is the first mobile advertising network in the Middle East and uses its mobile advertising technology to reach out to millions of people in the region through collaboration with publishers, developers and advertisers.
“We at Noqoush are happy to join the Mobile Marketing Association. It’s an esteemed establishment, working towards promoting, enlightening, measuring, managing and protecting the mobile marketing industry worldwide. With our smart targeting mechanism and MMA’s guidance, we will be delivering amazing results for our partners’ brands and companies.” said Wael Quader, CEO of Noqoush Mobile Media Group.
“The company is a real pioneer in the region and we welcome its support as we strive to develop a sustainable mobile marketing ecosystem for the Middle East.” said Paul Berney, MMA EMEA chief marketing officer and managing director. “Mobile subscriptions are expected to reach in excess of 271 million in the region by the end of this year, which only serves to prove that the Middle East is one of the fastest growing markets in mobile. On top of this huge growth we have seen mobile marketing in the region evolve at a tremendous rate, which makes this a critical year for establishing standards and best practices to ensure quality and continuity for all mobile marketing stakeholders in the Middle East.”
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