MetraWeather, provider of forecast data and weather presentation services, has joined with Red Touch Media to launch a new e-store for the distribution of ready-to-play weather clips. The ClipStore portal will launch with forecasts and weather news clips for European cities and countries, as well as offering match-by-match forecasts for the FIFA World Cup football fixtures in Brazil over June and July.
ClipStore enables news producers and editors to review, purchase and download high-quality, location-specific weather clips. In the future, the portal will add news clips of weather events and forecasts for special events including festivals, live performances and sports tournaments. Broadcasters and online news agencies can purchase clips ready for programming, or request MetraWeather to upload bespoke, branded clips tailored for their audiences.
“Weather used to be in the news. Now it is the news,” said MetraWeather GM media, Angus Swainson. “Broadcasters recognise that leading their news programming with compelling weather bulletins is a powerful drawcard for viewers and advertisers looking for a highly-engaged audience.”
“In Brazil over June and July, some matches could be played in high-levels of humidity that might be draining in high-intensity matches. ClipStore will help broadcasters complement their coverage with match-by-match weather bulletins about stadium conditions.”
ClipStore clips are produced on the MetraWeather Weatherscape XT presentation platform that’s used by broadcasters including the BBC, to produce weather programmes.