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Mediawan expands European footprint

Company launches new pan-European entity Mediawan Alliance

French media conglomerate Mediawan has launched a new pan-European entity, Mediawan Alliance, and entered into negotiations to acquire France’s Lagardere Studios.

The company has also acquired a majority stake in Spanish TV group Good Mood, and made an offer to acquire a minority stake in Germany’s Leonine.

Mediawan Alliance is being financially backed by MACSF and private equity firm KKR. Pierre-Antione Capton has been appointed CEO, and Leonine’s Fred Kogel as deputy CEO.

“We created Mediawan four years ago with the intention to create a European audiovisual champion to respond to the demand for premium content, and these new operations are unprecedented steps to continue our growth in new European geographies, new formats and with new partners,” said Capton.

“The combination with key players like Lagardere Studios and Groupe Troisième Oeil and the cooperation on projects with Leonine confirm Mediawan’s strategy,” added Capton.

Mediawan was launched in 2015 with a view to challenging the likes of Netflix and Amazon Prime in Europe.