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Masstech appoints CDO James Whitebread

Brings 15 years of experience in product design and development

Masstech has announced the appointment of James Whitebread as chief digital officer.

Whitebread brings 15 years of experience in product design and development for sports, media and entertainment, telecoms and security, having led projects for IMG, BT, UEFA, Disney, Warner Bros., FIFA, Technicolor, Amazon Prime, TATA and Cardinal Heath Care.

Whitebread’s previous roles include CTO at MarcoPolo Learning, VP of product and technology for UI Centric, and director of digital at Technicolor, where he designed and built the Showcase platform that went on to service clients including Canal Plus, Entertainment One and Warner Bros.

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