Sky has rolled out a major rebrand across its entertainment portfolio.
Sky 1, Sky Atlantic and Sky Arts have all been given makeovers to ensure that each channel will have its own clear identity.
The broadcaster has stated that the new branding will be ‘reflected across all platforms and formats, aligning the channel’s brand identity, promos and on-screen presence.’
Simon Buglione, executive creative director of Sky Creative, added, “Sky has helped revolutionise the way people watch TV and we are proud to be part of this exciting chapter.
“The creative is ambitious and brand defining but most importantly will help our customers navigate our content in an engaging and entertaining way.”
The work was created by Sky’s in-house creative team in conjunction with multiple best in class partners, including Polynoid, Rattling Stick and the Mill.
Liz Darran, director of brand and creative at Sky, said, “The way people view content continues to evolve and we are at the forefront of transforming that experience.
“By collaborating with best in class partners, we have showcased how creativity and technology can work together to deliver a brilliant on-screen viewing experience for our customers.”