Magine TV is providing premium pay-TV channels in Germany, without any requirement to purchase further content.
The service, which was launched yesterday, allows consumers to gain direct and immediate access to the content they want, at a cost of €2.99 per theme, with categories including kids, and films and series.
“This new model of premium content viewing reflects an international consumer shift towards an on-demand and personalised entertainment,” said Ambuj Goyal (pictured), CEO of Magine TV.
“Viewers only want to pay for what they actually watch. The German TV industry is moving towards a model with frictionless content distribution, where the core value is the amazing content, and not the complex contracts.
“Magine TV is becoming the catalyst for this change. We are standing up for the viewer while working very closely with the industry.”
Magine, which hosts brands and channels including Discovery, Fox, Nickelodeon, CNN International, BBC, Eurosport, and National Geographic, launched a beta service in the UK in August.
