LiveU and Griiip have partnered for a racing series video and data platform.
The partnership combines LiveU’s live broadcasting technology and Griiip’s data content solutions for engaging motorsport programming.
The two companies have been cooperating for the past two years and the solution has been successfully implemented in this year’s G1 Series across Europe.
LiveU provides HD live video from inside the racing cars, around the tracks and from airborne drones, without the need for complex infrastructure, using unique bonded cellular technology.
Griiip develops data-based content solutions for Motorsport series, making vehicles smart and connected, and using the data collected to create insights using AI.
Ronen Artman, VP marketing of LiveU, said: “Our collaboration with Griiip has been a true game changer. Together we’ve created a uniquely exhilarating and informative live viewing experience and broadcast solution. We believe that the combined Griiip and LiveU platform will become the motorsport industry standard going forward because of the incredible value it provides.”
Griiip CEO Tamir Plachinsky added: “Our platform brings viewers live action directly from the track or other motorsport venues and intensifies viewers’ experiences. By analysing the data coming from the vehicles and drivers, we provide all this information to viewers in an engaging, storytelling and easy-to-understand format.
“Combining our data and viewer engagement solutions with LiveU’s state-of-the-art live HD video experience, we can efficiently deliver truly innovative content, bringing increasing value to media partners, racing leagues, viewers and gamers.”