A+E Networks-owned network Lifetime has launched in Turkey as a free-to-air channel.
The channel will feature shows, movies and unscripted series from the Lifetime network, as well as formats adapted for a Turkish audience.
“With unique and rich content created over its 32-year history, Lifetime has earned numerous awards and we are proud to present it to Turkish television viewers on free-to-air TV,” said Lifetime Turkey’s founding partner and CEO Esra Oflaz Güvenkaya.
Lifetime is known for it’s female-targeted content such as UnREAL, the Faith Diaries and Roots.
Güvenkaya added, “Nowadays, all free-to-air television channels are so similar. We are pleased to provide the quality of a premiere channel in a free-to-air environment for our nation because we believe viewers and advertisers desire a free-to-air television alternative that is new and different from traditional channels.”