LookLive has announced €2 million in funding from Liberty Global Ventures and Volta Ventures. LookLive identifies items in TV shows and celebrity images, creating contextual shopping experiences for consumers, and advertising opportunities for brands and publishers.
“We’re excited about the LookLive Platform and what it brings to the online viewing experience,” said Christopher Archer, LookLive CEO. “From being able to shop characters’ wardrobes in your favourite TV shows, to helping advertisers deliver more effective messages, this new funding will help expand our offerings.”
The cloud-based LookLive Platform is able to identify products such as clothes, shoes and accessories, in TV shows and images. These capabilities will soon include music, location, furniture, automobiles and others. LookLive partners are using this content to drive online and offline sales and deliver more effective advertising by embedding LookLive data into their digital video players, apps and websites.
“LookLive serves multiple uses, from consumers – who want to know the clothes Claire Underwood from House of Cards is wearing – to broadcast/operators – who want to create more engaging user experiences,” said Frank Maene, Volta Ventures managing partner. “With TV advertising under pressure to innovate, Looklive provides important metadata and insights to drive new revenue models for broadcasters and global brands.”
John Paul, MD, advanced advertising and data at Liberty Global, added: “Working with best-in-class start-ups such as Looklive helps Liberty Global keep on top of the most innovative new ideas in the market while offering partners the scale and benefits of our expertise as a long-standing international TV platform operator. Data and advanced forms of advertising support a fundamental part of Liberty Global’s strategy and we look forward to developing and nurturing our relationship with Looklive to create new revenue streams.”
LookLive was founded in Amsterdam, Netherlands by a Canadian and a Dutchman, Christopher Archer. Before LookLive, Archer spent over six years building online sales for Liberty Global.