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Leeds launches app to persuade Channel 4 to ‘swipe right’

App is part of the city's campaign to become the broadcaster's new headquarters

Leeds has launched a special app to persuade Channel 4 to make it the home of its new headquarters.

The app is part of the All in. Leeds campaign, a collaboration between more than 50 local creative agencies, who want to show the broadcaster what the city has to offer.

Leeds is shortlisted alongside Manchester and Birmingham.

The app is supported by Leeds City Council and has been created by local digital agency Bolser. It encourages users to swipe right to match facts and photos to Leeds and share results via social media using the #4sparks hashtag. As well as an app, the game can also be found online.

“As the collective of agencies were discussing what was needed to get Channel 4 to understand the huge potential Leeds has to offer, it was pointed out that we were in effect writing a love letter to Channel 4,” said Ashley Bolser, MD of Bolser, told Prolific North.

“We need them to understand how passionate we are, and how much of a perfect match we believe Leeds to be for them. As no one writes love letters anymore, we decided we could bring a fresh new take on this approach and update the concept, using our digital skills. We also felt this was a great way to showcase the huge talent we have in the creative industries in the city, something very important when it comes to attracting such a key player to the North.”